How Blogging Is Turning into the New Online Magazine
- Charlie Cristine
- Oct 15, 2018
- 1 min read
Updated: Oct 28, 2020
With so many companies and individuals creating blogs on almost every topic under the sun, it can be difficult to grab your audience’s attention. However, if you consider yourself an expert on a particular subject, whether it’s gardening or real estate, you might be well-placed to launch an online magazine.
An online magazine is a digital publication on a specific subject or interest that can generate revenue and provide significant archival content. Even if there are already other magazines on the subject, you might be able to offer something uniquely valuable to your niche that establishes you as a thought leader in your field.
If you’re already producing a considerable amount of content for a blog, whether on your own or for your company, it could be time to consider expanding to launch an online magazine. What is the difference between a blog and an online magazine? There are a few:
• A magazine generally publishes large batches of content periodically (every week/month/quarter), whereas a blog publishes articles one by one.
• A blog tends to lean toward a personal tone and connection to the reader, while a magazine is often more formal.
• A magazine tends to curate content from multiple writers and industry experts or hire full-time writers, whereas a blog might have only one or two contributors. However, this difference is subjective and might depend on the publisher and the editor.

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